Visualising real ideas.
Creating real impact.
DIGITAL VISUALISATION
I come from a traditional design background and believe strong creative work starts with human ideas, taste and storytelling. Starting in photoshop, l create the visuals from supplied technical drawings or given dimensions and then I use AI as part of my workflow to explore final concepts — while ensuring every final outcome is curated, refined, and intentionally designed.
Whether you need in-store retail designs, product concepts before costly production or just want to know what your project would look like in a real environment, we can explore the possibilities for your brand.
Gucci Make-up Launch Window
Gift with purchase concept visuals for Dolce & Gabbana Dolce launch
Gift with purchase concept design for Rochas
Outer sleeve for Gucci Guilty Fathers Day promotion
Shelf design for Sebastian Professional new range launch
Shelf display for Gucci Flora
Visual Merchandising for OPI nail polish
Wella Ultimate Smooth for Boots In-store
Giftset design for Lacoste Blanc
Wall unit visual for Paco Rabanne
In-store launch promotion for Chloé
In-store Promotion for Marc Jacobs Daisy
Counter display for Clairol Colourstrong UK & US
Instore visualisation for D&G fragrance launch
In-store promotion for Gucci Bamboo launch
In-store promotion for Dolce & Gabbana Intenso launch
Carrier bag concept design for Gucci Bloom
Gift with purchase concept visuals for Dolce & Gabbana Dolce launch
Gift with purchase concept design for Gucci Bloom
Gift with purchase concept design for Gucci Bloom
Gift with purchase concept design for Escada
Gucci Parfums Carrier Bag
Gift with purchase concept design for Valentino Alta Moda
Gift with purchase concept design for Escada
Gift with purchase concept visuals for Dolce & Gabbana Dolce launch
Gift with purchase concept design for Escada
Boss Skin Giftset Design
Giftset design for Valentino
Gift with purchase concept design for Escada
Giftset design for Dolce & Gabbana The One
Gift with purchase concept design for Escada
Giftset design for Valentino
Giftset design for Puma Sync
Giftset design for Boss
Gift with purchase concept design for Escada
Counter display for Puma Animagical
I had the pleasure of working with Sarah on several Visual Merchandising projects, including the development of VM guidelines, POS elements and their integration into retail environments.
What sets Sarah apart is her ability to transform complex concepts into clear, engaging and commercially effective visual solutions. She combines strong creative thinking with a practical understanding of retail realities, always ensuring that designs are both visually impactful and feasible to implement.
Sarah was a true partner throughout the projects, bringing creativity, attention to detail and a collaborative mindset. Her visualisations played a key role in helping stakeholders understand and adopt our concepts, ultimately supporting stronger in-store execution and sales performance.
I would highly recommend Sarah to any company looking for a talented designer who can bridge creativity, retail execution and business objectives.
Christelle Rieben
Senior Retail Experience & Visual Merchandising Manager, Wella